Dressing for success: How rebranding engages donors and stakeholders and strengthens an organization
10. Marketing and donor relations
A brand is “window dressing for the soul” of an organization. You’ll hear how several organizations re-engaged donors and stakeholders through the process of rebranding. Learn how this transformational process reintroduced these organizations and their brands to the community. Find out the value of presenting a consistent, clear verbal and visual brand in all marketing and fundraising communications and how you can employ the most successful methods for uncovering, articulating and sharing your organization’s unique brand, both internally and externally.
Karen E. Lehman, Consultant, Mennonite Health Services, Goshen, Indiana;
Dr. Conrad Swartzentruber, Superintendent, Dock Mennonite Academy, Lansdale, Pennsylvania;
Juanita R. Nyce, Consultant, Leapfrog Group, LLC, Philadelphia;
Melissa DePino, Principal, Leapfrog Group, LLC, Philadelphia, Pennsylvania;
Nancy McDonald, Principal, Leapfrog Group, LLC, Philadelphia, Pennsylvania