September is life insurance awareness month

Everence news |

Life insurance is a key ingredient of a financial strategy

About 71 percent of adults in the U.S. say they need life insurance, but only about 59 percent actually have it.*

And about one in three households would have immediate trouble paying living expenses if the primary wage earner died.**

September is Life Insurance Awareness Month, and Everence® is joining with insurance industry leaders to spread the word about how life insurance can be an important part of an overall financial strategy.

Life insurance often covers final expenses, but it also can help a family replace the income of the person who died. And it can provide an inheritance to pass along to loved ones.

Some say they don’t have life insurance because it’s too expensive, but surveys have shown that people often overestimate the cost. For example, two industry organizations – Life Happens and LIMRA – asked Americans to estimate the cost of a 20-year, $250,000 term life insurance policy for a healthy 30-year-old male. Eight in 10 estimated the premiums would total more than twice the plan’s actual cost.‡

Everence is happy to show people the potential tax advantages of using life insurance to leave money for their families, as well as how life insurance can help them leave a substantial gift for their favorite charities.

Contact your local representative for more information or a price quote.

Jim Miller


Jim Miller


*2017 Insurance Barometer Study, Life Happens and LIMRA

**2016 Insurance Barometer Study, Life Happens and LIMRA